A fitness coaching platform.
For clients and their coach.
Built by Balmer combines a client fitness app with an administration panel for coach Matt Balmer. Clients access training, nutrition and check-ins in one place. An AI plan engine drafts personalised programmes using Matt’s coaching method, with every plan reviewed and approved by him.
Supporting more clients with a consistent coaching service.
Training plans, nutrition guidance and client check-ins were spread across spreadsheets and messaging apps. The platform brings these tasks together, reducing administration while keeping the coach involved in each client’s programme.
A client app, coach dashboard and planning engine.
The interview
Interviews with Matt established his coaching approach, planning rules and review process. An agreed rules document became the basis for the engine and its tests.
The plan engine
Code handles nutritional calculations, portions and safety limits. AI selects foods and exercises within those rules. In benchmark testing, this approach improved rule adherence from 68% to 97%. Matt reviews each plan before it reaches a client.
Two apps
Clients access sessions, meal plans, check-ins and coach messages through a mobile interface. The administration panel brings client progress and plan reviews together, with Stripe handling subscriptions.
